Sometimes, the best ideas start with a mess.

In a small northern town, a hockey goalie nicknamed Juice left his sports drink bottle on the bathroom counter. His dad walked in, saw a familiar horror — a stubborn toilet streak — and braced himself for the inevitable chaos. Multiple flushes weren’t working. The brush? Floating in brown sludge. His wife’s voice echoing in his head:

“Who left the skid marks — again?!”

Then Came the Moment...

Desperation turned to innovation when he spotted Juice’s squeezable bottle on the sink. One squeeze, one perfect spray — and the stain was gone. Relief turned to inspiration. That one hilarious, oddly heroic moment became the spark that created Toodaloo.

Designed to Clean.
Built to Be Seen.

What followed was six months of testing every squeezable bottle, nozzle, and shape imaginable — until the perfect blend of function and design came together. The result? A brush-free, refillable toilet spray that doesn’t just work — it looks great doing it.

With a sleek, vase-inspired silhouette and accessories designed to complement your bathroom, Toodaloo replaces that grimy toilet brush with something you’ll actually be proud to leave out.

Looks Like Decor. Works Like Magic.

Giving Back With Purpose

Toodaloo was built on a moment of humor — but it’s grounded in heart.

We’re proud to support the LiftUp! Foundation, which exists to provide assistance to families facing the unthinkable — the loss of a child, serious pediatric illness, or catastrophic life events. The foundation helps lift others up during life’s most daunting moments, offering both financial and emotional support.

5% of Toodaloo’s net profit is committed to the LiftUp! Foundation.

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Press & Partnerships

Interested in working with us or featuring Toodaloo in your publication or store?